Inspiration: Fragrance with a Story

Eight and Bob Perfume Story Kennedy

I love perfumes and stories, and Eight and Bob is a fragrance with the best backstory ever. Apparently, back in 1937, while touring France in a convertible, future president Kennedy, started a conversation with a French man about the fragrance he was wearing. Actually, the French man was Albert Fouquet, the son of a Parisian aristocrat, was part of elite French society in the early twentieth century and a perfume connoisseur. After their talk, Fouquet left a fragrance sample at JFK’s hotel with a note that said, “In this jar, you will find the dash of French glamour that your American personality lacks.”

Eight and Bob Perfume Story Kennedy

Upon his return to the US, Kennedy wrote Fouquet that all his friends loved it and asked for eight samples and “if your production allows, another one for Bob.” (Bob being Kennedy’s baby brother, Robert Kennedy.) Fouquet complied, and labeled the samples “Eight & Bob,” and a brand was born.

Samples were passed along to many Hollywood stars, like Cary Grant and James Stewart, but, in 1939 Fouquet died in a car accident. Luckily, the Fouquet family butler, Philippe, knew the recipe as he has assisted his master in his endeavours and took over the orders. When the war started, he hid the bottles inside books he cut by hand, so the Nazis would not seize it, but after the war was over Philippe never made the perfume again.

The formula was recovered by Philippe’s family and the production process started again last year, after 60 years of pause. The recipe is still a big secret.

How about this story? Would you buy a product based on its spectacular story?


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